Blog
Everything You May Have Missed From Google I/O 2022
This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From
Dominating Google’s Search Results With Business Listings
This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics
Using Google EAT to Influence Local Relevance Signals
We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’
How to Reduce the Risk of Bad Data From Google Auto-Updates
Today we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates. Google Will Start Predicting Business Hours Using AI and
These Key Factors Can Influence the Local Pack in Many Ways
This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack. The Key Ranking Factors for the
How to Conduct Stress-Free Local Presence Audits
As we move into April, it’s time to shift the focus to a process every agency should be thinking about – local presence audits. Are
What’s New With Google, GBP Spam & Bookings From Search, Watchbait & More
Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, including their stopping
How Local Businesses Can Respond to Google’s Vicinity Update
This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its
Is There a Two-Headed Monster Taking Over the Web?
As I study the hot topics in industry, there seems to be a common theme – or, shall I say, common companies – that are
The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines
When it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social
Are You Ready for Voice Search?
Are you tired of hearing about the importance of voice search? I wish I could tell you not to worry, that yours and all your
The Local Presence Management Strategy All Businesses and Brands Need
Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as
Making the Most of Each Moment
Local businesses are continuously struggling to rank higher with search engines! The Local Pack still eludes them, and let’s not even mention what their websites
What is Local Presence Management?
Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their
The Behemoths of the Web are Spicing Things Up
Wow! We’re into the second month of the year and the behemoths that dominate the internet are already going strong. They’re making changes to their
Mastering Content Curation: Content Curation Methods
We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with
