Blog
Local Keywords & Location Continues to Dominate
Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now
Expand Search Horizons Beyond Google for Local Visibility
Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines
5 Mapping Apps & Navigation Solutions You Can’t Ignore
Today, we’re going to discuss mapping app solutions for local businesses. Reaching Consumers With Mapping Apps and In-Dash Navigation Every now and again, we head
Justifications Are Appearing in Google Maps, Images & More
Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses
Is ‘Near Me’ Search Optimization Effective in 2022?
This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward. Google’s
Everything You May Have Missed From Google I/O 2022
This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From
Dominating Google’s Search Results With Business Listings
This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics
Using Google EAT to Influence Local Relevance Signals
We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’
The Local Presence Management Strategy All Businesses and Brands Need
Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as
Making the Most of Each Moment
Local businesses are continuously struggling to rank higher with search engines! The Local Pack still eludes them, and let’s not even mention what their websites
What is Local Presence Management?
Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their
The Behemoths of the Web are Spicing Things Up
Wow! We’re into the second month of the year and the behemoths that dominate the internet are already going strong. They’re making changes to their
Mastering Content Curation: Content Curation Methods
We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with
The Year of Location Intelligence Is Upon Us
A few short weeks ago Local Search Association revealed their 2018 Predictions for Local & Location-Based Marketing. Each year, the best and the brightest share
Google’s Got the Goods – Points to Ponder Moving into 2018
The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most
Mastering Content Curation: Utilizing Content Curation Platforms
If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find
