Blog

Local Keywords & Location Continues to Dominate
Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now

Expand Search Horizons Beyond Google for Local Visibility
Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines

5 Mapping Apps & Navigation Solutions You Can’t Ignore
Today, we’re going to discuss mapping app solutions for local businesses. Reaching Consumers With Mapping Apps and In-Dash Navigation Every now and again, we head

Justifications Are Appearing in Google Maps, Images & More
Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses

Is ‘Near Me’ Search Optimization Effective in 2022?
This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward. Google’s

Everything You May Have Missed From Google I/O 2022
This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From

Dominating Google’s Search Results With Business Listings
This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics

Using Google EAT to Influence Local Relevance Signals
We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’

What’s Trending This Year? An Overview of The 2016 Internet Trends Report
Welcome to the future, where we’re already considering how to market to Gen Z’s grandchildren. OK, maybe that’s taking it a little too far, but

Search Engine Optimization Part 2: Fighting the Good Fight
In part 1 of this article, we started down the SEO 101 rabbit hole with stats revealing the power of well-implemented local SEO, a brief overview

Search Engine Optimization Part 1: What NOT to Do
All right people, it’s 2016 and no one should have to prove the value of adding search engine optimization (SEO) and local SEO to your digital

Reviewing The Stats: The What, When & How of Consumer Search
Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time,

Instilling Trust: Advice Local’s New Trusted Local Business Seal
Being CEO has its perks, one of those is sharing fun and exciting news with Advice Local stakeholders, clients and friends. But first, I need

Periscope to #Save the Day: Local Marketing for Businesses with Live Video
The loss of Katch created a problem for Periscope and local businesses who chose to use the streaming service as a low-cost video marketing tool.

Mobile for the Masses
It’s 2016. Take a breath people – we made it to the future. It seems just a few years ago we were partying like it

A Host of Benefits from Hosting Guest Bloggers on Your Local Business Website
I know, you get it already, I’m all about local search, good data and driving foot traffic to your physical business location and online traffic




