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Using Website Graphics to Boost Your Local Search Ranking
A compelling, well-tagged image can help drive traffic to your local website through an image search (think Google Images). Google ranks local websites based on their usefulness. Being

How to Optimize Multiple Locations for Local SEO
Industry experts agree that local factors have become increasingly important in search engine optimization (SEO).
Google has made it clear that local search is here to stay and you must optimize for local SEO. This is great news for small local businesses that are outranked by bigger companies.
If you own a small business, it can be overwhelming to sift through all the different ways to optimize your local search. If your business has multiple locations, that task is even harder.

What Holiday Shoppers Teach Us About Content Marketing: 3 Big Lessons
All this past month the big business story has been about shopping. Would Black Friday remain black? Is Cyber Monday still a phenomenon? How will

Download Online Marketing eBook for Local Businesses
Small businesses can thrive on their online marketing efforts. By implementing foundational SEO, social media, and email marketing best practices, your website can rise miles

What Exactly Does Transparency Look Like in Business?
Do you know everything that goes on in your business? And I mean everything? And if you don’t, how much will your business suffer as

Write Great Controversial Content – to Debate or Not to Debate
Getting people to hate your content is just as important as getting people to like it, right? Write Great Controversial Content I think so, and

Top Ten Google Glass Myths Explained
Recently I have been using my Google Glasses for everything from traveling with Glass to keeping updated on the top news stories through my Glassware

What It Takes to Be a Damn Good Internet Marketing Entrepreneur
Recently, someone referred to me as a serial entrepreneur. I had to stop and take notice of that comment. Yes, I was CEO of a

Got Trust? Google Ups the Ante with the Google My Business Trusted Verifier Program
Google is changing the local search game, again, this time by providing a faster, more convenient way for small-to-medium-sized businesses (SMBs) to be listed in

Where Local Searches Start: Learning Where to Market Your Small Business
Contrary to popular belief, consumers are actually more likely to turn to sources other than general search engines, such as Google, when looking for local

The Top 4 Local Ranking Factors for 2016 Explained
Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw

Seven Crucial Strategies For Mobile Marketing Success
I expect that this year is going to be a monumental one for local and mobile search. When shopping, my smartphone has become my best

Study The Competition To Rank Higher In Organic Search
Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the

Will Facebook Services Take Over Local Search?
Have you heard about Facebook Services? Is this another step toward their quest of local search domination? You may have even glanced at the landing page

5 Free Local Search and SEO Tools You Need to Test Today
Local search and search engine optimization (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business’s site doesn’t stand

Social Media, PR and Pizza: A Case Study on Local Community Building
As a digital marketer, I am always on the prowl for the best ways to increase website traffic for my clients, get them ranked higher




