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Go Local and Bring More Customers into Your Small Business
Have you ever considered that as a small business owner, you’re an inspirational part of the local community? You are not just selling a product

Local Presence Management Before it was Cool and the Birth of the Internet
Long before the Internet was a viable entity, before “search” referred to an industry and any of us used Google as a verb, consumers had

Don’t Lose Sleep Over Bad Local Data: Take Back Your NAP
Incorrect location or NAP (name, address, phone number) data in local business directories wreaks havoc on well-planned local SEO efforts. At best, bad location data causes

7 Ways to Supercharge Your Local Content Strategy
There’s a reason we talk about content as though it’s royalty. You can have the best products and services, but if you can’t present them, talk about

Get it Now with Google Now: The Personal Assistant at Your Fingertips
Admit it – you’ve always wanted a personal assistant to help you choose what to wear, and tell you what time you need to leave

10 Local Search and SEO Hacks to Improve Visibility on Google
It was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring

Tweet All About It! How to Promote a Business on Twitter
It’s pretty easy to promote a business on most social media platforms like Facebook and LinkedIn, but what about on Twitter? Mastering how to a

Prominence: When Fame Can Equal Fortune for Local Businesses
The Internet seems to be buzzing almost every day with a new update to Google’s algorithm and guidelines. And surprisingly, it’s come with a level

Listen: Do You Want to Know the Secret to Creating a Great Content Strategy
“Listen. Do you want to know a secret?” asked Paul McCartney. I love listening to music and I love the Beatles. What does that have

Show Me Your Face: What Google’s Author Rank Means For Internet Marketers
If you follow my blogs you know I am a big advocate of Google’s Authorship and Google Publisher Markups. One of the other most important

She Wrote an Article About These SEO Tips and You Won’t Believe What #MattCutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are

Great Memes Act Alike – How To Use Them In Content Marketing
The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The

Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you

The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need

Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where




