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Data Aggregators and the Power of Business Data Distribution
Previously we looked at data enhancers and the characteristics of high-quality directories. Now, we’re focusing on another critical component of a data amplifier network –

Why Data Enhancers Are Integral to Local Presence Management
Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and

Is Google’s Latest Map Update a Move to Attract Gen Z?
We previously discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most.

Why Businesses Need to Embrace Hyperlocal Search
Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week,

The GMB App Is Gone – Now Edit GBPs in Search or Maps
We’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we

Foursquare’s Update Is Causing Delays in Business Data Syndication
Today we’re talking about an important update involving Foursquare. Foursquare Syndication Delays – What It Means for Local Businesses You may know that Factual joined

Why Every Local Business Needs a Voice Search Strategy
Previously we looked at recession-proof local marketing strategies during a difficult economic period. Now, we’ll examine the topic of voice search. Voice Search Is as

Recession-Proof Local Marketing Strategies for Businesses
Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some

Why Local Marketers Should Become Business Listing Resellers
As digital marketing becomes increasingly competitive, local marketers and agencies must continue to find innovative ways to offer value to clients. High-quality listing management services are an

Why Data Aggregators Matter for Local Search Visibility
Business citations are a key component of any local search campaign, demonstrating accuracy and relevance to the search engines. When it comes to building these

How to Select Google Business Profile Categories
As businesses increasingly recognize the benefits of the Google Business Profile (GBP), leveraging all available features is crucial. Our agency relies on a variety of

Does Google Automatically Localize Search Results?
Google’s focus in recent years has increasingly shifted towards local search, driven by the rise of mobile and location-based technologies. Embracing strategies such as top-rated listing

What Does a Local Business Listing Service Do?
Business listing services are the foundation of local search marketing success. With the help of comprehensive listing management services, agencies can ensure business clients attain top

How Positive Reviews Help Local Businesses Grow
As more consumers conduct research before buying from a business, the power of reviews continues to grow. Understanding how to monitor reviews online is more important than

15 Tactics to Promote a Business Online in 2024
With more consumers researching businesses online in 2024, opportunity and competition in the digital space are both set to rise. Digital agencies that excel in

Is it Time to Shop Business Listing Management Providers?
Managing the digital marketing requirements of multiple businesses is a considerable task. To lighten the load, agencies and local marketers enlist the help of professional listing




