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Listen: Do You Want to Know the Secret to Creating a Great Content Strategy
“Listen. Do you want to know a secret?” asked Paul McCartney. I love listening to music and I love the Beatles. What does that have

Show Me Your Face: What Google’s Author Rank Means For Internet Marketers
If you follow my blogs you know I am a big advocate of Google’s Authorship and Google Publisher Markups. One of the other most important

She Wrote an Article About These SEO Tips and You Won’t Believe What #MattCutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are

Great Memes Act Alike – How To Use Them In Content Marketing
The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The

Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you

The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need

Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where

Why Local Marketers Should Become Business Listing Resellers
As digital marketing becomes increasingly competitive, local marketers and agencies must continue to find innovative ways to offer value to clients. High-quality listing management services are an

Why Data Aggregators Matter for Local Search Visibility
Business citations are a key component of any local search campaign, demonstrating accuracy and relevance to the search engines. When it comes to building these

How to Select Google Business Profile Categories
As businesses increasingly recognize the benefits of the Google Business Profile (GBP), leveraging all available features is crucial. Our agency relies on a variety of

Does Google Automatically Localize Search Results?
Google’s focus in recent years has increasingly shifted towards local search, driven by the rise of mobile and location-based technologies. Embracing strategies such as top-rated listing

What Does a Local Business Listing Service Do?
Business listing services are the foundation of local search marketing success. With the help of comprehensive listing management services, agencies can ensure business clients attain top

How Positive Reviews Help Local Businesses Grow
As more consumers conduct research before buying from a business, the power of reviews continues to grow. Understanding how to monitor reviews online is more important than

15 Tactics to Promote a Business Online in 2024
With more consumers researching businesses online in 2024, opportunity and competition in the digital space are both set to rise. Digital agencies that excel in

Is it Time to Shop Business Listing Management Providers?
Managing the digital marketing requirements of multiple businesses is a considerable task. To lighten the load, agencies and local marketers enlist the help of professional listing




