Blog

Top 10 New Year’s Resolutions for Digital Marketers
We like to jumpstart the new year with tips to help you, our agency partners, local marketers, and friends achieve their business goals for the

How Much Damage Can a Poorly Optimized Google Business Profile Cause?
We have a horror story to share with you about the dangers of becoming a little too reliant on Google. The Dangers of Bad Google

Google Business Profile Category Issues – Are You Affected?
We’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google

Using a Store Locator to Attract More Near Me Searches
Over the past several months I’ve been taking you on quite the journey into Google My Business and leveraging EAT to help a business appear

Using Google My Business for Holiday Marketing Campaigns
With the holiday season fast approaching, it’s time to shift gears and focus on creating local marketing campaigns to help your local business clients get

Study Proves Listing Management Is Extremely Relevant
Last week we looked at the big news that Google My Business has been rebranded as Google Business Profile. We shared exactly how to make

A Case Study Into EAT and Google My Business
If you have been following our blog for the last several months, I have taken you into a deep dive into Google EAT as it

How to Apply Google EAT to a Google My Business Listing [#Infographic]
Hopefully, you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business

Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing
When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media.

Getting A Local Business Ready For Voice Search
It’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for

Local Search Ranking Factors – What’s Hot for 2019
Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the

What Is Local SEO?
Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for

Mastering Google My Business in 2019 and Beyond
2019 is here, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for

How to Craft SEO-Friendly Content for a Local Business Website
Content is the most important thing on a business’ website. Period. Learning how to craft SEO-friendly content is essential for every local business owner. Why?

The Voice Search Readiness Prep List: Helping Local Businesses Get Found
2018 is over, and I think we can all safely say that so far 2019 has been highly focused on the ever-evolving concept of voice

The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over
With the launching of the first iPhone over 10 years ago, life as we knew it changed dramatically. Ever since that impactful moment, smartphones have




