Blog

How Listing Management Delivers Results for Your Clients
It’s time to take a closer look at how listing management works. Improving Search Visibility With Listing Management We’ve talked extensively about the importance of

Best Practices for Writing Business Listing Descriptions
This week our theme is a task that’s often overlooked – writing business descriptions for your clients’ business listings. Are You Optimizing the Business Listing

Why Local Businesses Need Mapping App Solutions
We’re continuing the data submissions theme with a focus on navigation and mapping apps. Mapping Apps and In-Dash Navigation Solutions Are Essential This week we

A Refresher on Data Aggregators & Why Businesses Need Them
Today we’re turning our attention to data aggregators, and how your local clients can benefit from using them. A Data Aggregator Refresher As a local

A Google Business Profile Roundup, Including Dispelling a GBP Myth
SEO is a topic certain to spark intense debate, but linking to a Google Business Profile (GBP) is an issue that was settled long ago.

How Bad Data Is Affecting the Google Business Profile – A Real-World Example Included
We’ve got a story from an Advice Local partner who witnessed first-hand the frustrations of bad data impacting a Google Business Profile. Bad Data Is

Google Maps Is Now Featuring Updates From Customers
This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some discussion. This is the ability for

How to Manage Multiple Google Business Profiles Easily
We want to go a step further this week to give you a practical, highly effective way of managing multiple Google Business Profiles (formerly Google

Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you

The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need

Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where

6 Social CRM Solutions
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Social CRM Keeping

Is Social Media Ruining Relationships on #ValentinesDay
Valentine’s Day is here. Do you know what your partner is doing on Facebook? Social Media and #ValentinesDay Come on, tell the truth. This question

The Rise of Mobile and Wearable Technology: Is 2014 the Year?
If you were to ask me if this is the year of wearable technology, I would have to say yes. Is 2014 the Year of

Content isn’t King. Trust is King
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the

The 5 W’s for Great #ContentMarketers
I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning




