Blog
Google My Business & Its Place in Local Search
Do you recall previously discussing the value of optimizing a Google My Business listing? I shared some real-world data with you from one of our
Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Previously, we talked about Google My Business attributes
Zero-Click Search & What It Has to Do With Google My Business
I’m back to talking about Google My Business but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches
Get the Secrets to Increasing a Business’ Online Authority
While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing
There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
Google just published details on new ways to navigate more sustainably. While it’s not clear yet how local businesses will be impacted by this, Google’s
Need to Improve a Business’ Appearance in Maps? This Strategy Could Help
For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a
Apple Maps Gets an Upgrade – We Have You Covered
Apple Maps is stepping up its game. Those in the digital marketing industry have been speculating about what Apple will be doing next to improve
The Importance of UGC Within Google My Business
While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more
Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you
The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need
Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where
6 Social CRM Solutions
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Social CRM Keeping
Is Social Media Ruining Relationships on #ValentinesDay
Valentine’s Day is here. Do you know what your partner is doing on Facebook? Social Media and #ValentinesDay Come on, tell the truth. This question
The Rise of Mobile and Wearable Technology: Is 2014 the Year?
If you were to ask me if this is the year of wearable technology, I would have to say yes. Is 2014 the Year of
Content isn’t King. Trust is King
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the
The 5 W’s for Great #ContentMarketers
I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning
