Blog
How to Complete a Business Listing Audit & Why You Need To
Since we’re all about helping local marketers and agencies support their local business and service area business clients’ places in search results, we’re going to
How to Run a Google Business Profile Audit & Why It Matters
With Google rolling out a new look for those that manage multiple Google Business Profiles, we thought it was time to examine auditing your clients’
5 Essential GBP Optimization Tips for Local Pack Visibility
This week we’re looking at the optimization elements that all successful Google Business Profiles need. Optimizing a Google Business Profile for Search and the Local
6 Key Google Announcements You Don’t Want to Miss and More
It wasn’t long ago that we discussed holiday marketing strategies to help local business clients reach consumers, and now, it appears the traditional “holiday shopping
Local Marketing Strategies for the Upcoming Holidays
We’re switching focus to the local marketing strategies that are perfect for securing seasonal buyers. Local Marketing Strategies for Boosting Holiday Sales Last year (at
How to Boost Local Search Presence With Data Amplifiers
This week, we’re looking at how to tie together the entire data amplifier network to improve a business’ local search presence with business listings. Maximizing
How Vertical Directories Help Provide Niche Relevance
We’re looking at the importance of building niche citations from vertical directories. Are Your Clients Listed on Niche Vertical Directories? In recent weeks, our focus
Are Your Clients Getting Found in Voice Searches?
This week we’re focusing on voice search readiness and its role in our data amplifier network. The Voice Search Expansion Continues Just over a decade
Google My Business & Its Place in Local Search
Do you recall previously discussing the value of optimizing a Google My Business listing? I shared some real-world data with you from one of our
Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Previously, we talked about Google My Business attributes
Zero-Click Search & What It Has to Do With Google My Business
I’m back to talking about Google My Business but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches
Get the Secrets to Increasing a Business’ Online Authority
While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing
There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
Google just published details on new ways to navigate more sustainably. While it’s not clear yet how local businesses will be impacted by this, Google’s
Need to Improve a Business’ Appearance in Maps? This Strategy Could Help
For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a
Apple Maps Gets an Upgrade – We Have You Covered
Apple Maps is stepping up its game. Those in the digital marketing industry have been speculating about what Apple will be doing next to improve
The Importance of UGC Within Google My Business
While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more
