Blog
Google My Business & Its Place in Local Search
Do you recall previously discussing the value of optimizing a Google My Business listing? I shared some real-world data with you from one of our
Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Previously, we talked about Google My Business attributes
Zero-Click Search & What It Has to Do With Google My Business
I’m back to talking about Google My Business but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches
Get the Secrets to Increasing a Business’ Online Authority
While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing
There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
Google just published details on new ways to navigate more sustainably. While it’s not clear yet how local businesses will be impacted by this, Google’s
Need to Improve a Business’ Appearance in Maps? This Strategy Could Help
For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a
Apple Maps Gets an Upgrade – We Have You Covered
Apple Maps is stepping up its game. Those in the digital marketing industry have been speculating about what Apple will be doing next to improve
The Importance of UGC Within Google My Business
While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more
How Online Reviews Can Enhance Local SEO and Customer Trust
Online reviews are an essential factor in increasing local search visibility and shaping consumer decisions. As a leading listing management provider, we understand the critical
Top Strategies for Building and Maintaining Local Citations
Local citations are one of the essential ways for businesses to get new leads, conversions and customers. So whether you go for manual submissions or
How to Use Local Presence Management for Maximum SEO Impact
Local presence management is a cornerstone of modern SEO for brick-and-mortar businesses. By leveraging listing management services and other complementary techniques, agencies can build a
Top Digital Marketing Strategies to Stay Ahead of the Curve
As every local agency knows, change is a constant in the world of digital marketing. Everything from the marketing channels you target to the local
5 Directories That Local Businesses Need and Why They Matter
Managing and distributing business listings has been a part of digital marketing for as long as we can remember. However, as the internet has evolved you
Why Accurate Business Data Is Critical for AI-Powered Search
In the coming years AI will shape almost every aspect of local business marketing, from listing management services and review monitoring to data analysis and
Local SEO Strategies for Boosting Search Visibility
When it comes to competing with big brands for broad search terms, small and medium-sized businesses often find themselves at a disadvantage. Fortunately, that’s not
How Online Marketing Helps Businesses
Every day, businesses of all types – from small startups to large corporations – use marketing and advertising to reach new customers. You might think
